![]() ![]() After all, with the Internet, our world is smaller than ever before and many of us are developing marketing materials that will be viewed by people from all over the world. While this edition of Principles of Marketing may have been written and published with the European student in mind, it offers a huge amount of great information for any marketing student. Fortunately, for students, the fourth European edition is available, in English, for free online. The large work has gone through several editions and has been published in both the United States and Europe. Philip Kotler, who created the field of social marketing (marketing which focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles) has authored over 60 marketing books, including Principles of Marketing. ![]()
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